Conceptualize.

This was a great project to work on. It was one of my first projects for a sophisticated partner who expected to wow their guests when they walked in. We took over from a competitor who was lacking the aesthetic quality The Shard expected at their entrance and taking up too much space in their retail area at the attraction exit.

With a big generous budget I was able to pitch more impressive products, more modern photo capture sets and sales areas, bringing in new technology and materials.

Create.

Our strong spatial design concepts and new product suggestions help secure this new partnership and a reasonable budget for high quality theming and products. To attract attention to the photo sales area we built a new wall with shards shapes mounted on to the front. We worked with an audio visual company to create a projection mapped digital signage promoting the Photo books, both print and digital products.

Profit.

In the first twelve month of taking over the Photo operations at The View from The Shard we increased the photo revenue from 800,000 to 1.3 Million (GBP). This was not only due to the improved product but also the speed and efficiency of the operation.

The new digital sales pitch and sales kiosks we created meant the guests could easily navigate the different digital products on offer and instantly see the value of the combination print and digital product mix, increasing tthe spend per guest.