The Challenge.

The FCBarcelona Stadium tour is the project I am most grateful for being a part on. The opportunity to work with such a huge institution and historical site.

This was one of our more challenging projects, this was a tour but also still a fully functional stadium. Everything had to be quickly removable by a small team and also be able to cope with peak days for a tour that was seeing 1.6M guests.

Brand.

FCB Tours has a very strong brand both independently and with their collaborating sponsors of the team and the stadium. At launch we were working along side Nike and Emirates.

The nature of our install meant we had to invest a lot of time and effort in the guest flow and queue management. The outcome was one of MM’s fastest sales process now used globally.

Success.

Our teams install of 11 capture sets in 4 locations, fully renovated sales and production was installed by us in less that a week. In our first week of launch our sales team surpassed all their targets to kick off a very successful partnership.

In the firsts 12 month we had a revenue of 2M above the target and we continued that success with an additional 1M above that in the second year

.